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NEW YORK Miriam Jordan Keane, chief brand officer at Weight Watchers International, will take over the duties of former vp of marketing for North America Eliot Glazer, who left the company last week, consultancy Pile and Co. in Boston confirmed.
Sources said Glazer had been leading meetings with agencies in the review for the company’s $45 million ad account, but left unexpectedly about two weeks before final presentations.
A client representative said Glazer’s departure would not affect the timeline of that pitch, and a consultant said Keane would pick up Glazer’s duties until a replacement is found.
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