Three men in animal costumes (on a day off from mascot or sidewalk-sales gigs?) run a race in record time in this Weetabix commercial from WCRS in London. A follow-up to the agency’s Cannes Film Craft silver Lion-winner “Steeplechase,” this spot showcases the energy-building benefits of the cereal by showing the furry marathoners take the lead despite the hot day and weight of their costumes. It’s not as dramatic an accomplishment as the feat in the award-winning ad — which had a jockey racing to the front of a horse race without his ride. Still, it’s fun to watch as the three charge the finish line with a “last one’s a muppet!” throw-down. The ad ends with the tagline, “Someone’s had their Weetabix.” –Eleftheria Parpis