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DALLAS Interpublic Group’s Weber Shandwick shows its versatility in a multimedia campaign for the NCAA Phillips 66 Big 12 Women’s Basketball Championships.
The Dallas office of the public relations firm has created outdoor, transit, radio and print advertising for the tournament, which will be held for the first time at the Reunion Arena in Dallas March 11-15. The games were previously hosted in Kansas City, Mo.
The work features a woman’s eyes, with basketballs as pupils. The theme: “Keep your eye on the ball,” which was created by the shop’s visual communications group.
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