Weber Exec Joins Racepoint

BOSTON Racepoint Group said it has installed Ellen Fletcher as senior vice president, a new position, in which she will provide strategic counsel to a range of agency clients.

She had previously been an svp in the Cambridge, Mass., office of Interpublic Group’s Weber Shandwick.

“As our agency continues to thrive, it requires additional leadership to scale the development of business practices and client services,” said Marijean Lauzier, CEO of Racepoint and a former Weber president and chief executive. “Ellen brings almost two decades of successful media and business practices to her executive role at Racepoint, and we are happy to extend her expertise for the benefit of our organization and the clients we serve.”

With more than 18 years of experience in public relations and marketing communications, Fletcher has worked with emerging and established brands on corporate positioning and technology support in the telecommunications, digital imaging, enterprise software and hardware fields. Brands she has supported include Avaya, Cisco Systems, 3Com and Polaroid.

Before joining Weber, Fletcher served as vice president and general manager of the Boston office of Alexander Ogilvy PR. Prior to that, Fletcher was an svp at Golin/Harris, where she directed client services for Digital Equipment Corp. She also helped establish G/H offices in Houston and Dallas.

Waltham, Mass.-based Racepoint is a public relations and marketing agency specializing in the global high-tech and biotechnology sectors.