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Just two months after BuyandHold.com split creative duties for its $20-25 million account between Weiss Stagliano Partners and DiMassimo Brand Advertising, the client has decided to consolidate the business at DiMassimo.
“When we realized that DiMassimo had the capability to handle it all, we made the switch,” said Denise Benou Stires, chief marketing officer at the New York-based client. “They also give us the opportunity to provide a truly integrated approach to the consumer base we want to reach.”
BuyandHold.com
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