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Online shoppers trust the online reviews of strangers more than the recommendations of their friends, new research finds.
“Social Commerce: Conversations Among Consumers,” a new report from social media services provider Ripple6 and the e-tailing group, finds that shoppers buying products on the Internet are influenced both by online social networking sites and face-to-face conversations with friends. But when it comes to whose opinions influence the shoppers, strangers have as much if not more impact than friends.
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