Web Revenue Up 35%

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The Web advertising industry had its best year ever in 2006, climbing 35 percent to $16.9 billion in overall revenue, according to the Internet Advertising Bureau.

That increase was fueled at least in part by record fourth-quarter ad revenue of $4.8 billion. Both brand-oriented display ads and search placements saw similar strong growth.

The IAB said search revenue for the year was $6.8 billion, up 31 percent from a year earlier. Display revenue was $5.4



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in