Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the midst of a growth spurt, Internet access and Web hosting company HarvardNet has launched its first multimedia ad effort.
HarvardNet kicked off a three-month campaign that includes transit, outdoor and radio ads in the Boston area and a direct mail effort aimed at small and midsized businesses throughout New England, said corporate communications manager Susan Shelby.
Spending is in the mid-six figures.
The ads, developed by Inside Out Communications in Holliston, Mass., tout HarvardNet’s high-speed DSL Internet access by showing scenarios in which speed is the key to victory.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in