Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Exec says banners are tough but mobile branding works

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Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do.

Adweek: People often knock mobile ads, particularly display ads. It seems tough for the average Web publisher to compete right now. But you guys are bullish on the medium. Why?
Hecht: Well, if you look at our approach to mobile, Facebook and Google get all of the traffic and attention, but we’re doing better than that, and that’s off a pretty good base.

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