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Before you take a sip of that beer, stop and take note of the weather outside.
The Weather Company‘s Weather FX ad platform believes that higher- and lower-than-average temperatures, along with precipitation, can help advertisers predict consumer desires. The platform uses real-time data from users, who opt in to share their locations.
During the summer, Weather FX saw a clear correlation between increased beer sales in Chicago and three consecutive days of below-average temperature. They’ve noted New Yorkers are more willing to shell out for brews after three days of above-average temperatures.
In the fall, attitudes shift slightly.
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