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Women’s lifestyle cable network WE TV is rolling out a national TV, print, online and outdoor marketing campaign to support the second season of its successful makeover series My Fair Wedding with David Tutera. The initiative will include a three-stop mall tour sponsored by Kodak and retailers Godiva Chocolatier, Pottery Barn, Swarovski and Williams-Sonoma, where Tutera will prep brides for their big day.
At General Growth Properties malls in Cleveland (9/26), Boston (10/10) and Dallas (11/14), Tutera will host mini bridal expos to show shoppers how they can create centerpieces, favors, table settings and other components of a celebrity wedding at affordable prices using products from the retailer partners.
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