Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Former Washington Redskins executive Stephen Baldacci has become a partner at E. James White Communications. Beginning today, the agency will operate as White & Baldacci.
Baldacci, who most recently was president of business operations and chief marketing officer for the NFL team, joins Matt White, chairman and CEO of the Herndon, Va., independent agency. Baldacci’s arrival signals a change in the shop’s management model. White said W&B will shift its focus from providing creative resources to marketing consulting.
“Management consulting firms like KPMG and Andersen have tread on advertising’s domain, but they don’t have the creative ability,” White said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in