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Indianapolis is the next target market for caffeine-spiked Dynamite Energy Drink, backed by advertising from Waylon Ad in St. Louis.
The Energy Drinks Group of Lake Forest, Ill., purchased the U.S. rights to distribute Dynamite from its European maker and assigned ad duties to Waylon earlier this year.
The drink is targeted at everyone from health club habituƒs to nightclubbers to college students as an energy boost, said Jim Palumbo, president of Waylon Ad.
The first test market was St.
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