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By Trevor Jensen
CHICAGO–The apple trademark of U.S. Healthcare–newly merged with Aetna Life and Casualty Co.–is prominently featured in a new national campaign for the health maintenance organization from Waylon Ad in St. Louis.
The U.S. Healthcare branding campaign, scheduled to break today, took creatives to various locales around the U.S. in an effort to emphasize that the Blue Bell, Pa.-based HMO is available almost everywhere in the country.
The spot shows an apple hanging from a cactus in the Mojave Desert, from a pine tree in Jackson, Wyo.,
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