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A.B. Watley, a 40-year-old stock brokerage, has started a national search for the first agency to handle its estimated $5 million ad account.
Anthony Huston, executive vice president of Watley parent Internet Financial Services in New York, said he has contacted about 10 or 11 full-service shops, which he declined to name. He plans to narrow the list to five and pick a winner next month.
The winning agency will create a campaign to break early next year.
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