Waters Touts the Possibilities of Science

BOSTON Allen & Gerritsen plays up the limitless possibilities of science in print and online ads for Waters Corp.

Work from the Watertown, Mass., independent spotlights client contributions in healthcare, pharmaceuticals, food safety and environmental engineering. The shop seeks to make a connection between Waters and innovations in products, services and treatments.

Ads use a stylized monochrome scheme to draw the eye and simple headlines such as “Data.” Text continues: “60 percent of the world’s diseases have no cures. 100 percent of the world’s research laboratories have the ability to improve that number.” The work is tagged, “The science of what’s possible.”

The media buy includes industry publications and Web sites in North America, Europe and Asia.

“This campaign denotes an elevation in our brand story,” said client director of marketing services Diane Meador.

Andy Saucier wrote the copy, teamed with art directors Daria Perreault and Maureen Metzler. Pat Hardy, vp, group cd, oversaw creative development.

A&G also works for Azek, the Boston Celtics, Bright Horizons, Cybex and Hannaford Bros., among others.