Water Works

Using a potential client’s products and services has paid off to the tune of $1 million in billings for Marquardt & Roche/Meditz & Hackett.
When executives at the Crystal Rock Water Co. launched a review, they initially contacted M&R/M&H because the Stamford, Conn., shop appeared on sales lists as a longtime buyer of the company’s bottled water and coffee, said agency official Howard Meditz. The business had been with Giaconne & Jay in Norwalk, Conn.
M&R/M&H was eventually tapped for the assignment, which includes creating and placing print, radio and direct mail executions in Connecticut and Westchester County, N.Y.