Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

Attention getting activation for 'Stripped'

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It’s not exactly simple to pull of a successful brand activation that translates well in real life and across all platforms. So how does a cable television brand promote its new show? Bravo descended on Austin to promote their new series ‘Stripped’—a social experiment where participants are forced to shed all of their material possessions for 21 days.

In a flash-mob style activation—in the pouring rain, no less—60 locally-based models with #Stripped painted on their bodies, undressed down to nude-colored tights and surprised unsuspecting conference attendees in the streets surrounding the Austin Convention Center.

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