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NEW YORK Washingtonpost.com said it would run its first ad campaign in the site’s Really Simple Syndication feeds.
MSNBC will advertise The Situation With Tucker Carlson as part of a larger campaign on Washingtonpost.com that includes banner ads, online video and behaviorally targeted spots. The text ads began appearing July 15. Publicis Groupe’s Starcom MediaVest placed the campaign.
Used mostly now by blogs and news sites, RSS allows Internet users to receive feeds of headlines directly to their computers.
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