Warsteiner Created an Annoying Ad, Then Launched Another Version Responding to the Haters

A cheeky bit of trolling by Leo Burnett Argentina

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If your beer’s not for everyone, does it follow that your ads might not be, either?

That’s the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget.

To help give the brewer a marketing boost, the agency recently launched an artsy new ad complete with a dark horse being ridden through a foggy night to a mysterious rendez-vous, then posted it to Facebook.

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