Warner Bros. Unveils T-Works

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NEW YORK Warner Bros. said it has ambitious plans to launch T-Works, a new Web entertainment destination built around the company’s roster of animated characters that will combine a video hub, a virtual world, social networking elements and a gaming platform.

T-Works, due in spring 2008, will involve content contributions from multiple Warner Bros. entertainment divisions, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. The ad-supported site, which will likely appeal to a wide demographic, will incorporate some type of user-reward system.

T-Work’s



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