War on drugs

Just say yes to the Partnership for a Drug-Free America’s new Web site.

The New York-based antidrug organization this month relaunched its site, www.drugfreeamerica.org, and is positioning it as the top arena of its kind for teens and parents.

The site, which debuted in 1996 as a parents’ resource for drug-related information, has added content geared to both teens and parents, such as a “Quote of the Month” section and “In Your Own Words”—stories of recovery, treatment and prevention.

In addition, more than 100 ads created for the organization are housed at the site, available for viewing and listening. The site itself is laid out in a colorful, e-zine format.

Mike Townsend, Partnership evp and director of operations, said the original site was not “customer-driven” and geared enough to teens—though this group, the Partnership’s “most important target audience,” visited the site.

Now, the site is even more technologically advanced and interactive, Townsend added.