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Car Corp. of America, the David of automobile superstores against Goliaths like CarMax and AutoNation, is launching the first advertising campaign for its initial outlet today–a print push that spells out its point of difference besides being the little guy.
The Rockville, Md.-based client will spend $1-2 million this year in the Washington, D.C., area. The print series launches the first Car Corp. of America store, which is located in Rockville. Ten additional sites are slated to open in the next four years along the Eastern corridor.
In the new ads, agency Adworks asks the question, “Are you driving the car you really want?” instead of focusing on slashed prices.
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