Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK As fears about a domestic recession rise, Washington Mutual is looking to court consumers with positive, emotional messaging.
Its new “Whoo hoo!” campaign, from TBWA\Chiat\Day, Playa del Rey, Calif., seeks to convey the positive emotional appeal of banking with Washington Mutual.
In one spot, an African-American woman, upon hearing that her WaMu free checking account comes with free checks for life, slips into a reverie in which she wins a disco dance contest and is hoisted overhead by her much-skinnier male counterpart.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in