Walrus Arises From Mad Dogs

NEW YORK Former Mad Dogs & Englishmen creative director Deacon Webster and 10 staffers have absorbed the defunct shop’s last four clients and this week opened under the banner Walrus.

With Grand Marnier, Radar magazine, the 21 Club and Wacoal’s CW-X Conditioning Wear, Walrus has about $7 million in billings, said Webster, now chief creative officer. And though the shop opens with Mad Dogs’ clients, in its Park Avenue office space and with creative personnel lifted almost entirely from its ranks, Webster said that he has learned a few lessons he hopes will help Walrus succeed.

“Mad