Walmart Picks Haworth to Run Its $658 Million U.S. Media Account

Retail giant recently consolidated creative with Publicis

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Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter.

UPDATE: An earlier version of this story stated that Haworth would be handling media for the larger Walmart company and all of its retail properties including Sam's Wholesale Club and ecommerce unit Walmart.com. Two weeks after the story ran, a Sam's Club spokesperson clarified that Haworth will not be working on the Sam's portion of the business.

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