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Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month.
In that role, Rogers will lead all marketing functions, including branding, consumer research and customer communications, at the world's largest retailer. Walmart spends about $1 billion annually on domestic ads, per Kantar Media, and its key partners include The Martin Agency and MediaVest.
Rogers, a 10-year Walmart veteran, is no stranger to the company's U.S.
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