Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month.
In that role, Rogers will lead all marketing functions, including branding, consumer research and customer communications, at the world's largest retailer. Walmart spends about $1 billion annually on domestic ads, per Kantar Media, and its key partners include The Martin Agency and MediaVest.
Rogers, a 10-year Walmart veteran, is no stranger to the company's U.S. marketing organization. Prior to serving in China, he spent eight years in the company's domestic ranks, with tenures as senior vice president of marketing and vice president of advertising. Earlier in his career he worked in brand positions at PepsiCo and Gateway Computer.
In his new gig as Walmart's marketing leader, Rogers will be joined by Michael Francis, a longtime former Target CMO, who comes aboard as a consultant. Walmart announced Francis' move last week, when it confirmed that Quinn would retire.
Quinn is credited with giving Walmart's marketing an upgrade over the past decade by championing digital outreach and successfully developing its "Save money. Live better." mantra. Of late, same-store sales have been rising after several years of decline.