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Walmart is ranked No. 1 on the National Retail Federation’s annual “Shoppers’ Favorite Holiday Ads” survey, displacing rival Target for the first time in three years.
Target has held the top spot each year since 2006, when the survey was first created. (It is conducted by BIGresearch on behalf of the Retail Advertising Marketing Association, a division of the NRF.) The survey asked more than 9,900 consumers to name their favorite holiday TV ad.
Rounding out the top 10 this year were Best Buy, Gap and Macy’s, among others.
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