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NEW YORK Walgreens has named Kim Feil to the new position of vp, CMO to oversee the drugstore chain’s marketing efforts, including in-store customer experience and Take Care Clinic services.
Feil, who comes to Walgreens from Sara Lee, will report to company president Greg Wasson.
At Sara Lee, Feil served as svp, CMO of North American operations, where she led food and beverage marketing. Wasson said she brings 25 years of consumer research and marketing experience with her, and “offers a valuable and unique perspective in collecting and leveraging consumer insights.”
“Under Kim’s direction, our marketing folks will enhance the in-store customer experience and create stronger connections to our online offerings and Take Care Clinic services,” said Wasson, in a statement.
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