Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Wal-Mart has launched a national ad campaign that focuses on its employees as well as the company’s expansion into low-income neighborhoods.
The campaign, via Bernstein-Rein, Kansas City, Mo., has unofficially been dubbed the “Good jobs” effort. It comes on the heels of a decision this week by a federal judge who granted class-action status to a sex-discrimination lawsuit against the world’s No. 1 retailer, which industry experts said might eventually lead to a settlement or judgment that could cost the company billions of dollars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in