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NEW YORK Wal-Mart is taking its in-store network digital, launching the Wal-Mart Smart Network.
Rolling out to about 300 stores, including all super centers, in time for the holiday season, the new network will be powered by Internet Protocol Television, allowing content and advertising to be monitored and controlled down to a single screen. By 2010, Wal-Mart anticipates chain-wide deployment of 27,000 screens.
The Wal-Mart Smart Network, the first next-generation retail media network, is the result of two years and $10 million in research and development to find the ideal placement of screens and optimal programming to engage consumers.
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