Wal-Mart Debacle Casts Shadow

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NEW YORK Nearly a year ago, Howard Draft confidently declared he was about to “make history” as he set out to create a new industry model in response to clients’ changing needs.

The combination of his CRM company Draft Worldwide with sister agency network Foote, Cone & Belding would offer the kind of accountable integrated marketing clients are demanding in a media-neutral age. Corporate parent Interpublic Group, beset with its own image problems in recent years, trumpeted the merger as symbolic of its new strategic thinking about the holding company’s assets.

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