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BaylessCronin Adds Work From Restaurant, Online Bank, ESPN
ATLANTA–Mixing the old, the new and a sporting crew, BaylessCronin has been named agency
of record for the Waffle House breakfast chain and the Internet-only Pointpathbank.
The agency also has been awarded a broadcast campaign assignment. For ESPN, the Atlanta agency will introduce a new sports programming niche.
In late April, 3-D billboards began appearing around Atlanta. The displays show an enormous waffle while copy states, “You should see the bacon.”
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