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NEW YORK Wachovia today selected four finalist agency teams to compete for its creative and media account.
A representative for Wachovia, which last year spent about $145 million in major measured media, according to TNS Media Intelligence, identified the teams as Omnicom Group units Merkley + Partners and OMD; WPP Group units Young & Rubicam and Maxus; Interpublic Group units Lowe and Universal McCann; and WPP’s Ogilvy & Mather and Maxus. All are pitching from their offices in New York.
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