W.A. Wilde Turns to Topaz

BOSTON Topaz Partners has been hired by W.A. Wilde to help promote the 133-year-old direct marketing company’s services to potential clients in New England and beyond.

The goal is to help boost the profile of the Holliston, Mass.-based client, which provides many of the same services as the region’s best known direct shops (such as Digitas and Brann Worldwide) but has relatively modest name recognition. Topaz will seek to gain coverage for the client in the trade press, such as DM News, and in business publications like the Boston Business Journal.

Since its formation a year ago, Topaz in Malden, Mass., has been one of the region’s more active small PR shops, adding in recent months, in addition to W.A. Wilde, clients such as Acteon Technologies, CyberPatrol, Ipsum Networks and Videre Conferencing.