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After notable unrest over the past decade, Heineken’s U.S. business has decided on its next stop—selecting Wieden + Kennedy’s New York offices to handle its creative.
The account, which includes both traditional and digital work for Heineken and Heineken Light, is worth an estimated $5 million in revenue. It’s W + K N.Y’s first win since Young & Rubicam New York co-executive creative directors Scott Vitrone and Ian Reichenthal—alumni of the Portland arm—joined up as executive creative directors.
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