VW Pulls 'Jumper' Spot

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NEW YORK Volkswagen today said it would pull a 30-second TV spot called “Jumper,” which had drawn criticism from suicide prevention groups.

The ad, by MDC Partners’ Crispin Porter + Bogusky in Miami, shows a man who stands on a building ledge, contemplating suicide. He abandons the notion after being informed that there are three VW models for under $17,000.

“The campaign is all about how optimism…if given a chance, can prevail. Optimism is a huge component of the VW brand.



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