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DETROIT — Volkswagen of America is conducting a review involving several Hispanic agencies for a Spanish-language advertising project, VW representative Steve Keyes confirmed.
The automaker plans to make a selection by the end of February, he said. He declined to disclose a budget for the project. VW, whose lead agency is Arnold in Boston, spent $270 million on all U.S. advertising through September of last year.
VW is “working with the advice of Arnold” on the Hispanic project, Keyes said.
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