VW Jetta Embarks on Crash Course

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ATLANTA Volkswagen has drawn some media scrutiny this week with two TV spots from Crispin Porter + Bogusky that depict graphic crashes to illustrate the safety features of the VW Jetta

In each commercial, Jettas are hit in viscious side-impact crashes caused by the careless drivers of other cars. The executions end with the VW passengers stunned but uninjured and the slogan, “Safe happens.”

VW officials could not be reached for comment and calls to the Miami-based MDC Partners shop were not returned.

The





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