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German car manufacturer Volkswagen has rolled out its first TV commercial in India with a single aim to create and drive brand awareness.
Relatively new to the Indian automobile market, Volkswagen admits that the task at hand is to build brand awareness in the country.
“We are fairly new in the market,” said Lutz Kothe, chief general manager, marketing and public relations, Volkswagen India. “The brand awareness of Volkswagen is low. We have to raise awareness, create and improve the brand.”
With a similar insight, the commercial, developed by DDB Mudra, shows a young boy in a Volkswagen showroom deciding on the cars that he wants to ‘book in advance’ at various stages of his life — one for his 18th birthday, one when he is “vice-president” of a company and another when he eventually becomes the chief executive officer.
The
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