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BOSTON Volkswagen is evaluating its global media business, the client has confirmed. The process could result in the consolidation of the estimated $1.4 billion business at a single network.
Havas’ Media Planning Group in New York (which handles the business in North America) and Grey Global Group’s MediaCom (which handles VW media chores in key European and Asia-Pacific markets) are participating, and conversations with the shops are ongoing, said Karen Marderosian, director of marketing for VW’s North American operations.
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