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New Ads Tout Car Features More Than Image
BOSTON-Volkswagen of America has rolled out new commercials from Arnold Communications that emphasize standard features, a departure from its brand-building ads for specific models.
One humorous twist from the automaker whose previous spots have been enlivened with catchy musical tracks: the absence of sound in a spot plugging the Jetta’s stereo system. A young man in the driver’s seat of a parked Jetta drums out the beat to a song.
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