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An expanded Vermont tourism account has attracted a dozen contenders, including a division of IBM.
Paul Kaza, of six-year incumbent Paul Kaza Associates, called this the “most unique” assignment his South Burlington, Vt., shop has ever pitched. The technological expertise required “goes far beyond what any marketing firm could offer,” he said.
That’s why his agency and other contenders plan to team up with technical experts if awarded the three-year contract. That may also be the reason an IBM division in Hartford, Conn.,
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