Vt. Tourism Review Draws a Variety of Players

An expanded Vermont tourism account has attracted a dozen contenders, including a division of IBM.
Paul Kaza, of six-year incumbent Paul Kaza Associates, called this the “most unique” assignment his South Burlington, Vt., shop has ever pitched. The technological expertise required “goes far beyond what any marketing firm could offer,” he said.
That’s why his agency and other contenders plan to team up with technical experts if awarded the three-year contract. That may also be the reason an IBM division in Hartford, Conn., has submitted a proposal. IBM could not be reached for comment.
In addition to Kaza, there are seven other Vermont contenders: Henner Group, KSV, Shark Communications and The Hayes Group, all Burlington; Imagination Co. in Bethel; AD&M Marketing and Advertising in Waitsfield; and an alliance of four Brattleboro-area shops: Brown Cow Promotions, Communicators Group, MRB Media Services and Interactive Media Advertising Group.
Out-of-state contenders include Trinity Communications in Boston; Songbird Business Promotions in Staten Island, N.Y.; and Destination Marketing Group in Plymouth, Mich.
Vermont’s office of tourism has combined resources with seven other state departments and increased its annual budget from $1 million to $4 million. It also has expanded the assignment to include Internet marketing, oversight of the state’s call center and internal communications between the departments.