Vt. Shop Eyes Boston




Imagination Co. Looks to Open Hub Office
BOSTON–Imagination Co. plans to open an outpost here, and Scott Evans, a former account executive at the shop, has launched his own business.
Founded 10 years ago by one-time Boston club musician Jim Giberti, Imagination Co. currently has about 15 employees as well as state-of-the-art sound and video studios at its digs in rural Bethel, Vt.
“We want our piece of the pie . . . There’s a lot more business” in Boston to propel growth, said Giberti, who added that he is looking to hire “a pair of account executives” to operate the proposed outpost and develop business.
Boston-area assignments would be run from the new office, with creative and production chores handled in Bethel, Giberti said. The pitch to prospective clients: full-service creative and media at boutique prices.
Evans, who worked for Imagination Co. for four years, has launched Rogue Communications, Woodstock, Vt., and said he is in talks with O’Neil Griffin Bodi about working on the state lottery business now in play should the Manchester, N.H., shop prevail in the ongoing pitch [Adweek, July 12].
Evans ran the Vermont Lottery Commission and Tri-State Megabucks accounts–which are being reviewed together–for the past few years at Imagination Co., which is not defending the business.
Imagination Co., with ownership equally split between Giberti and partner Kristen Smith, creates ads for northern New England clients such as Fischer Skis USA, Northfield Savings Bank and resort areas Okemo and Loon Mountain.