Voters Heed Garcia

A voter registration and get-out-the-vote campaign created by Garcia LKS 360 contributed to an impressive turnout of first-time Puerto Rican voters in the U.S. mid-term elections, the Puerto Rico Federal Affairs Administration said.

That organization, which serves as the mainland office of the Governor of Puerto Rico, hired the San Antonio agency earlier this year to create a non-partisan voter education effort.

Hispanic pollster Bendixen & Associates found that 15 percent of Puerto Ricans who cast ballots were first-time voters, amounting to an estimated 75,000 people.

While voter turnout is high in the U.S.