Vonage to Hear From 3 Contenders

BOSTON Internet phone company Vonage said it will hear presentations this week from three finalists vying for its estimated $50-75 million ad account.

Still in contention are Havas-owned Arnold in Boston; Aegis Group’s Carat in New York; and Interpublic Group’s Lowe in New York, which is pitching with aQuantive’s Avenue A/Razorfish in Seattle, a Vonage representative said. A decision is expected within the next two weeks.

Carat is a Vonage roster agency; New York-based independent Korey Kay had recently launched a mainstream TV campaign for the client.

Mullen, an IPG shop in Wenham, Mass., withdrew from contention; Publicis Groupe’s Starcom MediaVest/SMG Direct did not advance, the client said.

—Adweek staff report