Volkswagen Names New CEO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


BERLIN — Volkswagen, Europe’s biggest automaker, named former BMW boss Bernd Pischetsrieder as its new chief executive Friday, replacing Ferdinand Piech after eight years in charge.

The new VW boss will take over on April 17, Volkswagen said in a statement after a meeting of its supervisory board, which also proposed that Piech take a seat on the board.

Pischetsrieder, a 53-year-old Bavarian, joined Volkswagen in July 2000 after being forced out of rival BMW because of its costly, failed bid to turn around troubled British carmaker Rover.

The






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in