Vogt/Wein's New Samsung Ads Tout Nobels

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




BOSTON-Vogt/Wein last week launched an international ad campaign touting Samsung’s sponsorship of the Nobel Prizes.
The $20 million campaign, which consists of a TV commercial and a double-page spread, poses the question, “What happens to an idea that wins a Nobel Prize?”
The TV spot revolves around a middle-aged man, appearing in black and white, who seems almost luminous as he moves past various Samsung products shot in color. He is intended to represent the spirit of past Nobel Prize winners.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in