Vogt/Wein Launches Oxford Plan

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Vogt/Wein adopts apolitical stance to sell a service inits newest campaign for Oxford Health Plans.

The Westport, Conn., shop places actual plan customers in the print and television campaign. The work promotes Oxford Medicare Advantage, an insurance program for seniors recently introduced by the Trumbull, Conn.-based client.

The campaign idea arose from recent debates in Congress regarding Medicare reimbursement rates to healthcare providers. With higher levels of reimbursement, “more [insurance] companies can go in more areas to offer more value to seniors,” said Jeff Vogt, executive creative director at the 20-person shop.

In one 60-second spot, customers make statements such as “I demand 100 percent hospitalization,” “I deserve prescription drug coverage” and “I refuse to pay a monthly plan premium.”





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