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A trio of U.S. agencies is assisting the economic development council of Sonora, Mexico, launch a public information campaign to stimulate economic growth in the country’s second largest state.
La Agencia de Orc’ & Asociados and Spelling Communications, both in Los Angeles, and The Martz Agency, Scottsdale, Ariz., are working with 11 Sonoran agencies that have banded together to form Sonora Marketing to support the effort.
“Sonora’s lack of exposure is also its strength,” said Javier G‡ndara, the council’s executive president.
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